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Every great journey starts with a story. At Zostel, those stories are what turn a simple destination into a home for a traveller. We are looking for a storyteller who doesn't just write for humans but understands the digital breadcrumbs, the keywords, and the social algorithms that lead a traveller to their next adventure.
If you have 1-2 years of experience and a heart that beats for travel, this is your map.
Imagine a traveller sitting in a rainy cafe, typing "best offbeat places near Manali" into a search bar. Your words should be the first thing they see. You will be responsible for crafting travel guides and blog posts that are as informative as they are enchanting.
But your journey doesn't stop at the blog. You will also be the voice of Zostel on the scroll. Youâll take those deep-dive travel insights and distil them into punchy, magnetic social media captions that stop a user in their tracks. From meta-descriptions that spark curiosity to Instagram captions that start a conversation, your pen will define how the world sees us across the digital landscape.
The SEO compass: You don't just "stuff" keywords; you weave them naturally into your content. You understand on-page SEO, keyword density, and how to write headlines that both Google and travellers love.
Social media flair: You know how to adapt your voice. You can be authoritative and helpful in a long-form article, then witty and relatable in a 150-character caption.
The 1-2 year milestone: Youâve spent at least a year in the content trenches. You know the difference between a good draft and a polished, publish-ready piece thatâs optimised for growth.
Analytical curiosity: Youâre comfortable using tools like SEMrush or Ahrefs to find what travellers are searching for, and you keep an eye on social trends to see whatâs capturing the communityâs imagination.
Working here isn't about 9-to-5 cubicles; it's about being part of a community that lives and breathes exploration. Youâll be part of a creative team that values authenticity over corporate jargon. Youâll have the creative freedom to experiment with new content formats and the chance to see your work move people (literally) to new corners of the map.
If youâre ready to turn your passion for SEO and social storytelling into a career, we want to see your portfolio. Show us your best SEO-driven pieces and a few social posts that youâre proud of.
Hit the apply button!
If you know your way around oxford commas, SEO best practices, and social media, we're looking for you!