There are several travel blogs present and running today on the internet. However, only a few of them can call themselves successful. Why? What could be the reason for their success? If we have learnt anything from history, we must know no one achieves success overnight. This holds true for the travel bloggers as well. A blog requires meticulous planning for it to be a success and that comes over time. Let us have a look at the things one can do for his/her blog to be a roaring success-
Purpose- The first step one should take before starting a travel blog, or any blog for that matter, is decide what the goal of the blog is supposed to be.
Why do you want to start a blog? Who do you want your audience to be? What will your blog be all about? What will be the frequency of your posts?
These are some of the questions one needs to ask oneself before going forward with that first post that will change everything.
Importance of Content- Good! You have crossed your biggest hurdle. You have found a purpose of your blog. After its establishment, the main concern of a blog should be towards it content. Research is said to be the lifeline of content. For a travel blog, you need to research about a place before you make your plans to visit it. This helps you in finding out the best time to visit and you can plan your travel around events, festivals, and phenomena (such as Northern Lights). Once at the place, go out and talk as much as you can to the locals. That’s where the best stories come from.
All the content one collects should be, and must be, presented with good writing. Plain narration is hardly ever admired. What is felt, instead of what is seen, is, essentially, what should be described.
An important writing tip- Get in the habit of writing daily, be it anything. It helps in content development as well.
What makes a good blogger? Great! After you have taken care of how to go about your content, you must instill in yourself the zeal and the traits of being a good travel blogger. Shredding your comfort zone is the foremost thing to do. A travel blogger must be open to talking to people, especially the locals, and should be comfortable with strangers. A blogger must seek knowledge and be willing to explore uncharted terrains. All this, with endless amount of patience, is what sets a travel blogger on a path to glory.
Promotions and marketing- All right! Now you have written an interesting blog post, keeping in mind almost everything mentioned above. In fact, you have gone one step ahead and shared it on your social media profiles as well. Good for you! But now what?
How many people do you think would know about your blog? A few of your friends? A few acquaintances? What about the rest of the world?
Marketing your work is as important as generating good content. It is true that content sells itself but more so when presented to the right audience in an attractive package. The package implies the design of your blog. Be careful while choosing a template as that is of prime importance. Widgets should be added selectively as per usage and there should always be a subscription box somewhere in the corner.
You must engage in forms of promotions other than social media. Include the link to your blog in your e-mail signature (especially the ones you send out to companies in travel domain).
Engaging with travel industry is something that holds utmost importance in promoting a travel blog. Contact hotels, tourism boards, attractions, and cruises and let them know about your blog. Many of them may ignore your e-mails but even if a few of them give you a positive response, you are in for something grand.
Networking with people in this industry will take you places. Make it a point to get invited to and attend any travel events happening near you; bond with people there; tell them your story. Then tell them what you can do and how you plan to do it. If you do this right, you might find yourself packing your bags sooner than you expected!
How to make money off your blog- Now that you are all set with your blog comes the trivial part- how to earn from your blog.
You should not think about making money off your blog as soon as you start. For any blog to be monetarily profitable, it takes time; a lot of time, along with much needed effort, patience, and endless enthusiasm.
However, once you manage to have a decent number of followers and you feel you are going in the right direction with the marketing your blog, you can take the step forward.
Advertising is the most popular way to earn from your blog but is often condemned upon. It depends on the blogger if he/she wants to compromise the user experience by running ads on the blog.
Apart from advertising, affiliate marketing and writing sponsored articles are decent ways of earning from a blog. The amount you make depends on the popularity.
Other than earning directly from your travel blog, you can also pitch in to tourism boards of various countries for sponsored trips. What could be more satisfying for a travel blogger than an all expenses paid trip to a destination they have always wanted to visit?
Travel bloggers are living the dream. If you too have a thirst for the places unknown and of the stories unheard; don’t curb the traveler in you. New stories always find their readers.